“What Parents Need to Know About 4/20 4/20 Day — the celebration of marijuana that occurs every year on April 20 — gets more popular every year. And while you probably haven’t heard too much about it, your kids likely have. That’s because 4/20 awareness spreads mostly on the sites and apps that attract tweens and teens, such as Twitter, YouTube, Snapchat, Instagram, TikTok, and other social media. Even mainstream companies including Wingstop, Lyft, Ben & Jerry’s, Denny’s and Burger King use the day to promote their brands not on TV or Facebook (where parents are), but on platforms with a younger following. If you’re looking for evidence of the virality of 4/20 Day,……
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