This week we visit the land of Gen Z aka IGen, aka Centennials, aka Nexters… Generation Z is the youngest, most ethnically diverse, the largest generation in American history, comprising 27% of the US population. Current Population: 23 million and growing rapidly. Gen Z is described as a maker generation, a far more pragmatic and practical generation who must architect and build the future we are all trying to imagine living in. The world doesn’t need more foundational layers, it needs a generation to create. There is a belief that the best way to predict the future is to build it. And Gen Z has……
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